Marketing Agents · five responsibilities · one operator
The operator coordinates the queue. Each agent prepares and checks one kind of work. People approve strategy, claims, exceptions, and publishing.
Human approval
Operating contract
We used this responsibility-and-proof model to prepare and check this product update on 22 July 2026. The run stopped when a content gate failed, then resumed only after a repair.
Agent 01 · measures · owns visibility analysis
Comparable AI-visibility observations and governed opportunities.
Hermes preserves comparable observations and keeps mentions distinct from citations. AI Visibility Intelligence normalizes the evidence, ranks opportunities, and prepares the next governed handoff.
Open Hermes Visibility →Agent 02 · produces · owns content production and quality gates
governed content packets with visible evidence.
ContentOS carries the prompt map, source boundary, draft, metadata, schema, checks, repair history, and human approval state together. Publishing authority stays in a separate product layer.
Open ContentOS →Agent 03 · publishes · owns canonical publishing and distribution
canonical-first publishing and bounded distribution.
Content Publisher preflights the destination, runs guarded publication, proves the live route, and keeps every approved channel adaptation connected by a visible source link.
Open Content Publisher →Agent 04 · optimizes · owns technical website readiness and verification
project-bound website changes with live proof.
The workflow can repair discovery, metadata, schema, links, layout, and performance within an approved scope. Passing CI remains human-review-required, and technical proof does not become a claim of causal attribution.
Open Website Agentic Optimization →Agent 05 · designs · owns repeatable visual asset delivery
placement-specific visual assets with pixel proof.
Visual Asset Studio renders against an exact placement and verifies the final pixels before handoff. It does not invent a brand system or campaign concept when the brief is incomplete.
Open Visual Asset Studio →13 more workspace agents run evidence gathering, client packaging, the control plane, and ops adapters. See the full platform →
One operating loop
Observe
Hermes stores prompt-and-engine observations and keeps mentions distinct from citations.
Prepare
ContentOS carries the brief, source boundary, draft, checks, and approval state.
Render
Visual Asset Studio verifies the actual output against its destination and design pack.
Ship
Content Publisher ships the owned asset first and records the guarded rebuild and live route.
Change
Website Agentic prepares a scoped change and observes checks for the exact commit.
Decide
The operator owns exceptions and keeps a visible record of what was accepted, rejected, or deferred.
Compared with a 6-person freelance/content team at 10–12 articles/month; one Marketing Operator + 18 AI agents at 100–120 articles/month.
Marketing Agents FAQ
They are five client-facing product surfaces that own repeatable responsibilities in an operated marketing loop: visibility analysis, content production, canonical publishing, website readiness, and visual delivery.
No. They automate repeatable work. Humans retain decision authority for strategy, claims, budgets, approvals, exceptions, publishing, and final judgment.
A Marketing Operator coordinates the queue, evidence, approvals, and exceptions. In the operated pilot, the role is designed to transfer to a client employee from the second month.
No. Each agent has a bounded responsibility and explicit stop points. Work that lacks evidence, authority, or proof returns to a person instead of silently shipping.
Hermes identifies an opportunity, ContentOS prepares the governed packet, Visual Asset Studio produces placement-specific assets, Content Publisher ships the canonical work, and Website Agentic Optimization prepares and verifies site changes.
Parsing Stack gathers bounded evidence. Content Package Studio packages accepted content for delivery. They support the five Marketing Agents without becoming extra operator roles. The full workspace runs 18 agents in all — marketing, support, control plane, and ops.
The first month establishes the queue, gates, and proof. From month two, the operator role can transfer to a client employee.